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What does it mean to "meet people where they are?" We think it means to go and meet people where the are...or is it more complicated?

A Site Specific Approach to Wellness

By: Doug Brooks

Most would agree that relationships matter in life.  Some would say that in many ways relationships matter most.  Wellness is no exception.  In fact it could be said that wellness, or achieving a state of being well, is the cumulative result of the relationships we maintain in separate areas of our life over time.  There may be debate how important relationships are, but for this article, we will assume they are important. 

 

If we assume relationships are important, then we should probably work toward establishing more quality relationships.  This is why we focus on connection.  Relationships are a catalyst for change, and are developed over time.  To foster connection with others it takes a personal approach that is tangible, authentic, consistent and relate-able.  In the corporate wellness industry, this means a site-specific approach is necessary to yield a lasting result. 

 

Many organizations, including many of our clients, have multiple sites serving different geographic regions.  We can tell you from experience that every location, even within the same company, is different, and unique.  So, it makes sense that our approach would be different as well.  If not, then we are not connecting, and that means results for everyone will be less than optimal. 

 

There are three main principles to a site specific approach that when followed are transformative and powerful.  They are:

 

1. Face-to-face interaction between people matters.  It all starts here. 

 

2. Wellness technology and mobile apps are best used as conduits that connect people moving in the same forward direction.  They supplement the program.  They are not by themselves the program. 

  

3. There must be consistency in programming, and relational consistency between employees and the internal, or external wellness team.  In other words, play the long game, and assuming you have #1 and #2 covered, resist the urge to change course each year.  

If you aren’t sure where to start, or if your current plan sounds nothing like what we describe in this article, reach out to us.  We can help you and your company navigate to a healthier place.          

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